Our Story
How XSquareSEO started
XSquareSEO was founded by Jay Patel in 2024 to make professional SEO more accessible to businesses worldwide.
Jay's SEO journey began in September 2023, working with a UK-based company where he helped scale organic traffic through technical SEO, content optimization, and search marketing execution — the campaign shown above.
Businesses were paying premium agency prices without personal attention — or working with providers chasing short-term rankings over long-term growth.
XSquareSEO was built to close that gap: transparent, performance-focused SEO for companies across every industry.