If you have been trying to build links to your website and struggling to get results, you are not alone. Traditional link building – sending cold emails, writing guest posts, hoping someone will link back to you – can be slow, frustrating, and often disappointing. But there is a smarter, more visual way to earn high-quality backlinks: using infographics.
Infographics link building is one of the most powerful and proven strategies in the world of SEO. When done right, a single well-designed infographic can earn you dozens – sometimes hundreds – of backlinks from authoritative websites. This guide will walk you through everything you need to know about how to master infographics link building and use it to grow your website’s authority from the ground up.
Whether you are a blogger, a small business owner, a digital marketer, or someone just learning SEO, this article will explain every step in plain, simple language – no confusing jargon, no skipped steps.
Table Of Contents
1. What Is Infographics Link Building?
Before we dive into strategies, let’s make sure we understand the basics clearly.
Understanding Infographics
An infographic is a visual representation of information, data, or knowledge. Instead of writing a long block of text explaining something, you turn that information into a combination of visuals, icons, charts, and short text – all arranged in a clean, attractive design.
Think of an infographic as a poster that tells a story using visuals. People find them much easier to understand and far more enjoyable to look at than blocks of plain text. That is why they are shared so widely on social media and embedded on blog posts.
Understanding Link Building
Link building is the process of getting other websites to link back to your website. These incoming links are called backlinks. Search engines like Google treat backlinks as votes of confidence. The more high-quality backlinks you have from reputable websites, the more trustworthy and authoritative your site appears – and the higher it ranks in search results.
Putting It Together: Infographics Link Building
Infographics link building is the strategy of creating high-quality, informative infographics and then promoting them in a way that encourages other websites and blogs to share and embed them – with a link back to your site. It is one of the most natural and effective ways to earn backlinks because the content itself is genuinely valuable and shareable.
2. Why Infographics Are So Powerful for SEO
You might be wondering – why not just write a great blog post? Why go through the effort of creating a visual? The answer lies in how humans process information and how the web shares content.
The Human Brain Prefers Visuals
Research consistently shows that the human brain processes visual information significantly faster than plain text. When someone sees an infographic, they immediately grasp the main message before they have even finished reading. This instant comprehension makes infographics incredibly engaging and easy to remember.
Infographics Are Naturally Shareable
Because infographics are visually appealing and easy to consume, people love sharing them. On social media platforms like Pinterest, Facebook, Twitter, and LinkedIn, infographics consistently generate more shares and engagement than plain text posts or even standard image posts.
More sharing means more exposure, which means more people discovering your infographic, embedding it on their blogs, and linking back to you.
Bloggers and Website Owners Love Them
One of the biggest challenges bloggers face is keeping their content interesting and visually appealing. When a blogger finds a great infographic related to their topic, they are often very willing to embed it in their own posts – because it adds value to their readers without them having to create the visual themselves.
That embed typically comes with an attribution link pointing back to your website – and that is exactly the kind of high-quality backlink you want.
Key Benefits at a Glance
- Earns natural, editorial backlinks from real websites
- Drives referral traffic to your site
- Increases brand awareness and recognition
- Builds your authority in your niche
- Keeps working long after you publish it (evergreen potential)
- Helps your content rank for visual search
3. Types of Infographics That Attract the Most Links
Not all infographics are created equal. Some formats attract significantly more backlinks than others. Understanding which types work best will help you make smarter content decisions from the start.
Statistical Infographics
These are infographics that present data and statistics in a visual format. For example, an infographic showing “50 Surprising Statistics About Remote Work in 2025” would combine charts, graphs, and numbers into an easy-to-read visual. These perform exceptionally well for link building because journalists, bloggers, and researchers love referencing data – and if your infographic is the source of that data, they will link to you.
Process and How-To Infographics
These infographics explain how something works, step by step. A classic example would be “How to Start a Podcast: A Step-by-Step Visual Guide.” These are popular because they are genuinely helpful and easy to follow. People share them in tutorials, courses, and how-to blog posts, which generates steady, ongoing backlinks.
Comparison Infographics
Comparison infographics put two or more things side by side to highlight differences and similarities. For instance, “SEO vs. PPC: Which Is Right for Your Business?” works well because people writing review or comparison articles often want to embed a visual that makes the comparison clear for their own readers.
Timeline Infographics
Timeline infographics show how something has evolved or changed over time. “The Evolution of Social Media: 2004 to Today” is a great example. History-focused content tends to be cited in educational and journalistic writing, making timelines a strong choice for attracting authoritative links.
List-Based Infographics
These present a numbered or bulleted list in a visual format. “15 Habits of Highly Productive People” is a perfect example. List content has always been popular on the internet, and turning a list into a visual makes it even more shareable and embeddable.
Geographic and Map Infographics
Map-based infographics show data by location – for example, “Average Salary by Country in 2025.” These are frequently referenced in news articles, research papers, and business reports, making them excellent for earning backlinks from high-authority publications.
4. How to Plan Your Infographic for Maximum Link Potential
The foundation of successful infographic link building is not the design – it is the planning. Many beginners skip straight to creating visuals, but the most important decisions happen before you open any design tool.
Step 1: Choose the Right Topic
Your topic needs to be relevant to your niche, genuinely interesting, and linkable. Ask yourself three questions:
- Would other bloggers in my niche want to reference this topic?
- Is there solid data or genuinely useful information available on this topic?
- Is this topic already being searched for, or is there a clear audience for it?
For example, if you run a fitness website, an infographic on “The Science of Sleep and Its Impact on Muscle Recovery” would be relevant, data-rich, and widely useful to fitness bloggers, health journalists, and wellness websites.
Step 2: Research Your Audience and Linkers
Before creating anything, identify who would actually link to your infographic. Look at blogs, news sites, and online magazines in your niche. What kind of content do they publish? What topics do they frequently reference? This research helps you tailor your infographic to exactly the type of content these sites love to share.
Step 3: Gather Accurate, Reliable Data
The credibility of your infographic depends entirely on the quality of your data. Always source statistics from trustworthy organizations – government agencies, universities, well-known research firms, and established industry publications. Avoid blogs or social media posts as sources.
Always list your sources clearly at the bottom of your infographic. This builds trust, shows credibility, and also means that other sites linking to you can confidently use your content in their own research.
Step 4: Define Your Key Message
Every great infographic tells one clear story. Before you start designing, write one sentence that describes the single main message your infographic will convey. This keeps your design focused and makes it easier for people to understand and share your work.
5. Designing an Infographic That People Actually Want to Share
You do not need to be a professional graphic designer to create a compelling infographic. But you do need to follow some basic design principles to ensure your infographic looks professional, is easy to read, and is worthy of being shared.
Keep It Clean and Focused
One of the most common beginner mistakes is trying to put too much information into one infographic. A cluttered design is hard to read and less likely to be shared. Focus on your core message, use white space generously, and cut anything that does not directly support your main point.
Use a Logical Visual Flow
Guide the reader’s eye from top to bottom (or in whatever direction makes sense for your content). Use numbered sections, arrows, or visual cues to show the reader where to look next. A well-structured infographic tells its story in a natural, intuitive way.
Choose the Right Colors
Colors set the mood of your infographic. Use a consistent color palette with two to four complementary colors. Avoid using too many bright or clashing colors, as this looks unprofessional. Tools like Adobe Color or Coolors can help you find colors that work well together.
Also consider your brand colors – your infographic should feel like it belongs to your website so that when people see it, they associate it with you.
Use Readable Fonts
Stick to one or two fonts maximum – one for headlines and one for body text. Use large, bold fonts for key statistics and headlines. Make sure the text is large enough to read comfortably even when the infographic is displayed at a smaller size on mobile screens.
Use Icons and Illustrations
Icons help break up text and make information more visually intuitive, and you can find high-quality stock images to enhance your infographic. For example, if you are showing statistics about water consumption, small water drop icons next to each stat reinforce the topic visually and make the information more memorable.
Recommended Design Tools for Beginners
- Canva – Free, beginner-friendly, with infographic templates
- Piktochart – Specifically designed for infographics and visual content
- Venngage – Great templates with a focus on data visualization
- Adobe Illustrator – For advanced designers who want full control
- Visme – Good for business and professional infographics
The Right Dimensions and File Format
A standard infographic width is around 800 pixels, with a variable height depending on the content – typically between 2000 and 8000 pixels. Always save your final infographic in PNG format for the best quality. You may also want a JPG version for faster loading on websites.
6. Publishing Your Infographic the Right Way
Once your infographic is ready, how you publish it on your own website matters a great deal for both SEO and link building success.
Create a Dedicated Landing Page
Do not just upload your infographic to a random page. Create a dedicated page on your website specifically for this infographic. This page should have a descriptive URL (for example: yourdomain.com/infographic-remote-work-statistics), a title that includes your target keyword, an introductory paragraph explaining the infographic, the infographic image itself, and a written version of the content below (more on this next).
Write a Companion Article
Search engines cannot read images, so they cannot understand what your infographic is about unless you tell them in text form. Write a detailed companion article of at least 500 words that explains the content of your infographic. This article not only helps with SEO but also gives readers who prefer reading over visuals a way to engage with your content.
Add an Embed Code
This is one of the most important steps that many beginners skip. An embed code is a small snippet of HTML code that other website owners can copy and paste to embed your infographic on their own site. Crucially, the embed code includes a link back to your website.
Place this embed code in a clearly visible box below your infographic on your landing page, with a label like “Share This Infographic” or “Embed on Your Site.” Make it easy for anyone to copy it with one click.
A basic embed code looks like this (replace the URL and image path with your own):
<a href=”https://yourwebsite.com/your-infographic-page”><img src=”https://yourwebsite.com/your-infographic.png” alt=”Your Infographic Title” width=”800″ /></a><p>Via <a href=”https://yourwebsite.com”>Your Website Name</a></p>
Optimize Your Image for SEO
When you upload your infographic, make sure you fill in the alt text field with a descriptive phrase that includes your main keyword. Also use a descriptive file name – for example, remote-work-statistics-infographic.png instead of image001.png.
Compress your image file to keep loading times fast. Tools like TinyPNG or Squoosh can reduce file size significantly without noticeably reducing visual quality.
7. Outreach Strategies to Build Links with Your Infographic
Publishing your infographic is just the beginning. The real link building work happens in the outreach phase. You need to actively get your infographic in front of the right people.
Find Relevant Blogs and Websites
Start by identifying websites and blogs in your niche that have published content related to your infographic’s topic. Use Google searches like “[your topic] blog” or “[your topic] statistics” to find potential targets. Make a list of sites that already publish the type of content your infographic covers.
Send Personalized Outreach Emails
Reach out to the editors or webmasters of relevant websites with a friendly, personalized email. Do not send generic mass emails – they are easy to spot and usually get ignored. Instead, reference a specific piece of content on their site, explain how your infographic is relevant and valuable to their audience, and offer it to them free to embed.
A good outreach email is short, genuine, and makes it easy for the recipient to say yes. Include a direct link to your infographic landing page and the embed code so they can act on it immediately.
Submit to Infographic Directories
There are many websites specifically dedicated to curating and sharing infographics. Submitting to these directories can earn you additional backlinks and drive discovery. Popular directories include Visual.ly, Infographic Journal, Daily Infographic, and Infographics Archive.
While these links may not always be the highest authority, they contribute to your overall link profile and help your infographic get discovered by bloggers who actively search these sites for shareable content.
Promote on Social Media
Share your infographic across all your social media channels. Pinterest is especially powerful for infographic distribution – it is a highly visual platform where infographics consistently get repinned thousands of times. LinkedIn works well for business and professional topics. Facebook and Twitter help with broader visibility.
When sharing on social media, always include a link back to the full landing page on your website. Include a brief caption that explains why the infographic is valuable and encourages people to share it.
Reach Out to Journalists and Content Curators
Many journalists and content curators are constantly looking for visual data to include in their stories. Platforms like HARO (Help a Reporter Out) connect you with journalists who need expert sources. If your infographic contains statistics or research relevant to what they are covering, they may include it in their story and link back to you.
Use Reddit and Niche Forums
Reddit communities (called subreddits) exist for nearly every topic imaginable. Find subreddits related to your infographic’s subject and share it there – but be sure to contribute genuinely and not just spam links. Reading the rules of each community before posting is essential. When shared authentically, Reddit can drive enormous traffic and trigger secondary sharing across the web.
8. Finding Sites That Have Used Your Infographic Without Linking
Once your infographic has been circulating for a while, there is a good chance that some websites have used it without providing proper attribution or a link back to you. Finding these sites and politely requesting a link is a quick and highly effective way to earn more backlinks.
How to Find Unlinked Uses
The easiest method is Google Reverse Image Search. Go to images.google.com, click the camera icon, and upload your infographic. Google will show you every webpage where that image appears. Go through the results and identify any pages that have embedded your infographic but have not linked back to you.
You can also use tools like TinEye for reverse image search across a broader index.
How to Request the Link
Once you have found a site using your infographic without a link, reach out to the website owner with a friendly, non-aggressive email. Thank them for sharing your infographic, confirm that they are welcome to use it, and simply ask if they would be kind enough to add a link back to your original page. Most website owners are happy to comply – they simply forgot or did not realize a link was expected.
9. Tracking Your Infographic Link Building Results
To continuously improve your infographic link building strategy, you need to track what is working and what is not. Measurement gives you the insight to double down on successful approaches and stop wasting time on ineffective ones.
Track New Backlinks
Use free or paid tools to monitor your backlink profile regularly. Google Search Console shows you which sites are linking to you at no cost. Tools like Ahrefs, SEMrush, and Moz provide more detailed backlink data, including the domain authority of linking sites, anchor text used, and whether links are follow or nofollow.
Monitor Referral Traffic
In Google Analytics, check your referral traffic reports to see how much traffic is coming to your website from other sites that have linked to your infographic. This tells you not just whether you are getting links, but whether those links are actually sending real visitors to your site.
Track Keyword Rankings
Over time, as you build more backlinks through your infographic strategy, your keyword rankings in Google should improve. Track your target keywords using Google Search Console or a keyword tracking tool to see whether your rankings are rising as your link profile grows.
Measure Social Shares
Use social media analytics tools to track how many times your infographic has been shared, saved, or engaged with across platforms. High social engagement often signals that your infographic has strong shareability – and more social shares can lead to more organic backlinks over time.
10. Common Mistakes to Avoid in Infographic Link Building
Even experienced marketers make mistakes with infographic link building. Here are the most common pitfalls and how to avoid them.
Mistake 1: Choosing a Topic Nobody Cares About
An infographic on a topic that has no audience or is too narrow will not earn links regardless of how beautifully it is designed. Always validate your topic by researching whether there is an existing audience and whether other content on the topic is getting linked to and shared.
Mistake 2: Using Inaccurate or Outdated Data
Nothing destroys the credibility of an infographic faster than wrong or outdated statistics. Always verify your data from primary sources, and check the publication date of any statistics you use. If data is more than three years old, look for a more recent version.
Mistake 3: Poor Design Quality
A poorly designed infographic will not get shared regardless of how good the data is. People make instant judgments about visual content. If your infographic looks unprofessional or cluttered, users will scroll past it without a second thought. Invest time in the design or use professional templates to ensure your infographic looks polished.
Mistake 4: Forgetting the Embed Code
The embed code is your primary mechanism for passively earning backlinks. Without it, other website owners who want to share your infographic do not have an easy way to do so – and even when they share it manually, they may forget to include a link. Always include a clear, easy-to-copy embed code on your infographic landing page.
Mistake 5: Not Doing Any Outreach
Many people publish their infographic and then simply wait for links to come in on their own. In the early stages – especially if your website is new – this rarely works. Proactive outreach is essential. You must actively get your infographic in front of people who can link to it.
Mistake 6: Ignoring Mobile Optimization
Most web traffic today comes from mobile devices. If your infographic landing page is not mobile-friendly, visitors will leave quickly and be less likely to share or link to your content. Make sure your infographic displays well on smartphones and that the page is fully responsive.
11. Advanced Infographic Link Building Techniques
Once you have mastered the basics, here are some more advanced techniques to take your infographic link building strategy to the next level.
The Skyscraper Technique Applied to Infographics
Find infographics in your niche that have already earned a significant number of backlinks. Then create a superior version – with more up-to-date data, better design, more comprehensive coverage, or clearer presentation. Once published, reach out to all the sites linking to the original and let them know about your improved version.
Proprietary Research and Original Data
One of the most powerful things you can do for link building is to conduct original research in your industry and turn the results into an infographic. Survey your audience, compile data from your own business analytics, or analyze trends in your niche. Infographics based on original, exclusive data attract significantly more links because they are the only source for that specific information.
Build Infographic Series
Instead of creating one infographic and stopping, build a series of related infographics that cover a topic in depth. For example, if your first infographic covers “The State of E-Commerce in 2025,” you could follow it with “E-Commerce Trends by Region,” “Mobile Shopping vs. Desktop Shopping,” and so on.
Series infographics encourage return visits, create multiple link opportunities, and position you as the go-to authority on a subject.
Collaborate with Influencers and Industry Experts
Partner with well-known bloggers or industry experts to co-create an infographic. When someone with an established audience and credibility is associated with your infographic, they are likely to share it widely – and their network will too. This can dramatically accelerate the number of backlinks your infographic attracts.
Repurpose Your Infographic into Multiple Formats
Maximize the value of every infographic you create by repurposing it into other content formats. Turn it into a YouTube video slideshow. Break it into smaller graphics for Instagram posts. Use individual sections as standalone images for Twitter. Write a detailed blog post series based on the data. Each new format creates new link opportunities and extends your reach into new audiences.
12. Building a Sustainable Infographic Link Building Campaign
Infographic link building should not be a one-time effort. To see lasting results, you need to build it into your ongoing content and SEO strategy.
Create a Content Calendar
Plan your infographic production and promotion in advance. Aim to publish at least one new infographic per month. A consistent schedule keeps your audience engaged, gives search engines fresh content to index, and ensures your link building efforts never stall.
Build a Target Site Database
Maintain a running list of websites and blogs in your niche that are potential link partners. Include their domain authority, contact information, topics they cover, and whether you have already reached out to them. This database becomes a valuable asset that saves time and keeps your outreach organized.
Refresh and Update Old Infographics
As data becomes outdated, your older infographics lose their appeal. Set a reminder to review your infographics every year and update any statistics, add new data, or redesign sections that feel dated. Updated infographics can be re-promoted as if they were new, giving you another round of outreach and link building opportunity.
Build Relationships, Not Just Links
The most successful link builders think of outreach as relationship building, not transactional email sending. When you connect with a blogger or editor, engage with their content, leave thoughtful comments, share their articles, and genuinely contribute to their community. Over time, these relationships lead to far more natural link opportunities than cold outreach alone.
Conclusion
Mastering infographics link building is one of the best long-term investments you can make in your website’s authority and search engine rankings. Unlike many SEO tactics that become less effective over time, well-designed infographics based on quality data continue to attract backlinks and drive traffic for years after publication.
The strategy works because it aligns with what people genuinely want: visual, easy-to-understand, shareable content that helps them do their jobs, learn something new, or make a compelling point on their own platforms. When your infographic delivers that kind of value, other websites are naturally motivated to share and link to it.
To recap the key steps: choose a topic with proven link potential, gather accurate and credible data, design a clean and visually compelling infographic, publish it on a dedicated landing page with an embed code, and then actively promote it through outreach, social media, directories, and community engagement.
Do not be discouraged if results are slow at first. Like all SEO strategies, infographic link building is a process that builds momentum over time. Each infographic you create, each outreach email you send, and each relationship you build brings you one step closer to establishing your website as a trusted authority in your field.
Start today. Choose a topic, do your research, and create your first infographic. The links – and the authority that comes with them – will follow.
