Health & Wellness Store SEO Case Study
From 1k monthly visitors to 7.5k+ in 8 months – see how we scaled organic growth
Project Overview
A mid-sized Health & Wellness Store struggled to gain consistent online visibility despite offering high-quality products and services. Their website traffic remained stagnant, and they relied heavily on paid ads for sales, resulting in high costs with limited long-term growth. Over an 8-month SEO campaign, we focused on optimizing site structure, enhancing content, building high-quality backlinks, and targeting high-intent keywords. By aligning SEO strategy with their business goals, we successfully increased organic traffic, boosted keyword rankings, improved conversion rates, and generated sustainable revenue growth.
From the Client
“We had been relying on paid campaigns for months but struggled to see consistent results. Our online traffic was low, and we knew we needed a long-term solution to compete with larger wellness brands. The SEO strategy implemented helped us reach new customers organically, and within a few months, we noticed a significant increase in both traffic and sales. The team’s expertise truly transformed our online presence.”
The Challenge
The Health & Wellness Store faced multiple challenges: low organic traffic, limited brand visibility, and over-reliance on paid ads that delivered short-term results. Their website lacked optimized content, technical SEO elements were weak, and the backlink profile was minimal. Competition in the wellness niche was high, making it difficult to rank for relevant, high-intent keywords. The client needed a strategic SEO approach that could deliver measurable results in traffic, conversions, and revenue while building a sustainable foundation for long-term growth.
The Results
Organic Traffic: 1,100 → 7,800 monthly visitors
Keyword Rankings: <10 → 210+ page-one high-intent & informational keywords
Domain Authority: 15 → 28
High-Quality Backlinks: 35+ niche-relevant backlinks
Bounce Rate: 70% → 50%
The Solution
We conducted a full website audit, optimized technical SEO, and improved site structure to ensure faster load times, mobile responsiveness, and better crawlability by search engines.
Content strategy was revamped, targeting high-intent and informational keywords to attract relevant traffic and engage users effectively.
High-quality, niche-relevant backlinks were acquired to boost domain authority, enhance trustworthiness, and improve keyword rankings in competitive search results.
Search Engine Optimization Journey
The SEO journey began with comprehensive research, identifying target keywords, competitor strategies, and content gaps. We optimized on-page elements, enhanced meta tags, and improved internal linking to support search engine indexing. Content creation focused on informative blogs and product pages that aligned with user intent. Backlink outreach and digital PR strengthened domain authority. Performance was monitored continuously, allowing iterative adjustments. Over 8 months, this structured approach drove consistent organic growth, higher engagement, improved conversions, and measurable revenue increases from search traffic.
Client Investment & ROI
The client invested $600 per month in SEO services, totaling $4,800 over 8 months. During this period, the Health & Wellness store generated an additional $18,700 in revenue directly attributed to organic traffic, delivering a 3.9x return on investment (ROI).
ROI Breakdown:
SEO Investment: $4,800 (8 months)
Revenue from Organic Traffic: $18,700
Return on Investment: 3.9x
Ad Spend Before SEO: $1,000/month
Key Insight: SEO delivered sustainable, long-term growth compared to temporary ad-driven traffic.
Our next case study could be yours. Let’s make it happen!
Note: Due to our company’s strict client data protection policy, we cannot disclose the client’s name, company name, website URL, or country. Thank you for your understanding.
