Co-Working Space SEO Case Study
From 2,400 monthly visitors to 18,700 in 10 months
Project Overview
This SEO project focused on a mid-sized urban co-working space offering flexible desks, private offices, and meeting rooms for startups, freelancers, and remote teams. The business operated in a highly competitive local market where larger brands dominated search visibility. The primary goal of the campaign was to increase qualified organic traffic and convert search users into tour bookings and membership inquiries.
Before starting, the company relied heavily on paid advertising, which created unstable lead flow and high acquisition costs. The SEO strategy aimed to build long-term organic growth by improving local search presence, targeting high-intent commercial keywords, and optimizing the website experience to generate consistent leads without increasing ad spend.
From the Client
We had a great physical space but struggled to get consistent inquiries from Google. Paid ads were expensive, and results disappeared once campaigns stopped. Our main expectation from SEO was steady growth and better visibility for people actively searching for co-working spaces in our city. We needed sustainable leads, not temporary spikes.
The Challenge
The website had limited organic visibility, averaging just 2,400 monthly visitors with most traffic coming from branded searches. Only 12 commercial-intent keywords ranked on page one, while competitors owned local search results. Technical audits revealed slow loading speeds, weak internal linking, and poorly optimized location pages. Content was minimal and lacked intent-focused keyword targeting.
Conversion tracking was also missing, making performance measurement difficult. In addition, the co-working niche had intense competition from aggregators and large franchise brands with strong backlink profiles. The business needed improved technical SEO, stronger local authority, and targeted content capable of attracting users searching for office rentals, hot desks, and meeting spaces nearby.
The Results
Organic Traffic:
Increased from 2,400 to 18,700 monthly visitors (+679%) within 10 months.
Keyword Rankings:
Page-one rankings grew from 12 to 97 commercial and local keywords, including several top-3 positions for “co-working space + city” terms.
Leads from Organic Traffic:
Monthly organic inquiries increased from 18 to 142 qualified leads (tour requests and membership forms).
Domain Authority:
Improved from DA 18 to DA 33 through consistent authority-building efforts.
High-Quality Backlinks:
Acquired 68 relevant backlinks from local business directories, startup blogs, and industry publications.
The Solution
The campaign began with a complete technical SEO audit. Core Web Vitals issues were fixed, mobile usability improved, and internal linking restructured to support priority service pages. These foundational improvements allowed search engines to crawl and index the site more efficiently.
Next, we developed location-focused landing pages and intent-based content targeting keywords such as private office rental, shared workspace pricing, and meeting room booking. Each page was optimized for search intent while maintaining clear calls to action to improve conversions.
Finally, we executed a local authority strategy combining high-quality backlinks, Google Business Profile optimization, and local citations. This increased trust signals and helped the business appear more frequently in local map results and high-intent search queries.
Search Engine Optimization Journey
The first two months focused on technical fixes and establishing tracking systems. Months three to five centered on content production and local page optimization, which started generating gradual ranking improvements. By month six, several service keywords reached page one, leading to a noticeable rise in qualified traffic.
The final months emphasized authority building and conversion optimization, refining page layouts and internal funnels based on user behavior data. This staged approach ensured steady progress rather than sudden fluctuations, allowing the business to scale organic lead generation predictably and reduce reliance on paid acquisition channels while maintaining consistent membership growth.
Client Investment & ROI
The client invested $3,500 per month in SEO services over a period of 10 months, bringing the total investment to $35,000. The goal was to reduce dependency on paid ads while building a predictable inbound lead system through organic search.
Before SEO, the business relied mainly on paid campaigns where average lead costs ranged between $70–$95 per inquiry, making growth expensive and inconsistent. As rankings improved, organic search became the primary acquisition channel, delivering higher-intent users actively searching for co-working spaces in the city.
During the campaign, organic traffic generated 1,020 additional qualified inquiries (tour bookings, workspace quotes, and membership forms). Historical conversion data showed that approximately 16–17% of these leads converted into paying members, resulting in 168 confirmed memberships directly attributed to organic search growth.
The average lifetime value (LTV) of a co-working customer was approximately $850–$900, considering average retention length and upsells such as meeting room usage and add-on services. Based on a conservative average of $875 per customer, the total revenue influenced by SEO is estimated at:
168 memberships × $875 = $147,000 generated revenue
ROI Breakdown
- SEO Investment: $35,000 (10 months)
- Additional Organic Leads: 1,020 qualified inquiries
- Lead-to-Customer Conversion Rate: ≈16.5%
- New Memberships from SEO: 168 customers
- Average Customer Value: $875
- Estimated Revenue from SEO: $147,000
- Return on Investment (ROI): ≈ 4.2x return on total SEO spend
Key Insight
SEO delivered long-term acquisition benefits rather than short-lived traffic spikes. Once high-intent pages ranked, the business continued receiving consistent leads without increasing marketing spend. Compared to paid advertising, organic search reduced acquisition costs, improved lead quality, and built a scalable growth channel that continued performing beyond the active campaign period.
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Note: Due to our company’s strict client data protection policy, we cannot disclose the client’s name, company name, website URL, or country. Thank you for your understanding.
