Appliance Repair SEO Case Study
From 1,200 monthly visitors to 4,800 in 6 months
Project Overview
The client is a local appliance repair company serving residential and commercial customers. Despite offering fast and reliable services, their website was struggling to attract organic traffic, and most leads came from word-of-mouth referrals.
The primary goal of this SEO project was to increase online visibility, drive targeted traffic, and generate more service inquiries through organic search.
By focusing on both technical SEO improvements and content optimization, the project aimed to help the client compete effectively in a highly competitive local market.
From the Client
“Before starting this SEO project, our website barely received any inquiries online, and we relied heavily on phone calls and referrals. We wanted to reach more local customers searching for appliance repair services. The team understood our challenges and promised a clear strategy, which gave us confidence to invest in improving our online presence.”
The Challenge
The client faced multiple SEO hurdles. Organic traffic was under 1,200 visitors per month, with most service-related keywords ranking beyond page two on Google.
Their website had technical issues, including slow loading times and poor mobile responsiveness, which hurt search performance. Additionally, local competition was high, with other appliance repair companies dominating Google Maps and local searches.
Low domain authority and minimal backlinks further limited visibility. The main challenge was creating a targeted, data-driven SEO strategy to increase both traffic and leads.
The Results
Organic Traffic:
Increased from 1,200 to 4,800 monthly visitors within 6 months
Keyword Rankings:
18 high-intent service keywords moved into Google’s top 10 results, including appliance repair–related local queries
Leads from Organic Traffic:
Monthly service inquiries grew from 12 to 45 leads generated through organic search
Domain Authority:
Improved from DA 9 to DA 22 through consistent SEO and link-building efforts
High-Quality Backlinks:
Acquired 38 relevant backlinks from local directories, niche blogs, and home-service websites
The Solution
We started with a technical SEO audit tailored for an appliance repair website, fixing slow page speeds, mobile usability issues, and crawl errors that were preventing service pages from ranking properly in search results.
Next, we optimized appliance repair service pages with location-based and service-specific keywords, improved content clarity, and added strong call-to-actions to convert visitors into service inquiries and phone calls.
Finally, we built authority through backlinks from home service directories, local business listings, and appliance-related blogs, helping improve domain strength and boost rankings for competitive appliance repair search terms.
Search Engine Optimization Journey
The SEO campaign began with in-depth keyword research focused on appliance repair services and local search intent.
Technical fixes were implemented in the first month, followed by content optimization and local SEO enhancements. As service pages were improved and backlinks were added gradually, rankings began to stabilize and climb.
By the third month, organic traffic showed consistent growth, and by month six, the website was generating steady leads from high-intent appliance repair searches.
Client Investment & ROI
The client invested $800 per month in our SEO services, totaling $4,800 over a 6-month period. The goal was to build long-term organic visibility and generate consistent appliance repair leads without relying heavily on paid advertising.
ROI Breakdown:
- SEO Investment: $4,800 (6 months)
- Leads from Organic Traffic: Approximately 310 additional service inquiries
- Converted Jobs: 112 completed repair jobs from organic leads
- Average Job Value: $120 per repair
- Estimated Revenue from SEO: $13,440
- Return on Investment: 2.8x
Key Insight:
SEO proved to be a sustainable growth channel for the appliance repair business, delivering consistent service bookings and long-term visibility while reducing dependency on paid ads and third-party lead platforms.
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Note: Due to our company’s strict client data protection policy, we cannot disclose the client’s name, company name, website URL, or country. Thank you for your understanding.
