AC Repair SEO Case Study
From 1,200 monthly visitors to 6,500 in 6 months
Project Overview
Our client is a local HVAC company specializing in residential and commercial air conditioning repairs and maintenance. Facing intense local competition and seasonal fluctuations, the business sought to improve its online visibility, attract high-intent leads, and grow service bookings through organic search. The SEO project focused on optimizing website content, addressing technical issues, building authoritative backlinks, and targeting location-based search terms to ensure consistent growth in traffic and conversions.
From the Client
“We knew our website wasn’t bringing in enough customers, and competing with larger HVAC chains felt impossible. We wanted a strategy that could increase leads organically without relying solely on paid ads. Our goal was clear: make our services easy to find online and grow our client base sustainably.”
The Challenge
The client’s website struggled with low organic traffic (≈1,200 visitors/month) and poor visibility for high-intent keywords like “AC repair near me” or “emergency air conditioning service.” Technical issues such as slow page speed and incomplete local SEO information hindered indexing. Competitors dominated search results with optimized content and strong backlink profiles. Additionally, limited content targeting seasonal services and lack of structured schema markup contributed to low click-through rates and missed lead opportunities.
The Results
Organic Traffic: 1,200 → 6,500 monthly visitors (6 months)
Keyword Rankings: 15 → 85 keywords in top 10 SERPs
Leads from Organic Traffic: 12 → 58 monthly inquiries
Domain Authority: 22 → 31
High-Quality Backlinks: 8 → 26 referring domains
The Solution
We conducted a comprehensive site audit to identify technical bottlenecks, including page speed, broken links, and missing meta tags, implementing fixes that improved crawlability and user experience, ensuring search engines could easily index all relevant pages.
Content strategy focused on creating service-specific pages, local landing pages, and seasonal maintenance guides, optimized with high-intent keywords, structured headings, and internal linking to boost topical authority and improve rankings across competitive HVAC search terms.
Link-building efforts targeted local business directories, industry-relevant blogs, and community partnerships. High-quality backlinks enhanced domain authority, credibility, and organic visibility while supporting sustainable traffic growth without reliance on paid campaigns.
Search Engine Optimization Journey
Over six months, the campaign progressed from technical optimization and keyword research to content creation and authority building. Each step was tracked with analytics, showing steady growth in keyword rankings and organic traffic. Local SEO enhancements, including Google Business Profile optimization and structured data implementation, helped capture high-intent leads. Continuous performance monitoring allowed iterative adjustments, ultimately converting a previously underperforming website into a consistent source of qualified leads.
Client Investment & ROI
The client invested $300 per month in our SEO services, totaling $1,800 over 6 months. During this period, the AC repair business experienced a 4.8x increase in service inquiries directly from organic search, demonstrating SEO’s long-term value.
ROI Breakdown:
SEO Investment: $1,800 (6 months)
Service Inquiries from Organic Traffic: 138 additional leads
Return on Investment: 4.8x
Key Insight:
Investing in SEO produced sustainable growth by increasing visibility and leads without recurring ad spend. Optimized content, technical improvements, and local SEO efforts reduced dependence on paid promotions while building a reliable pipeline of long-term customers.
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Note: Due to our company’s strict client data protection policy, we cannot disclose the client’s name, company name, website URL, or country. Thank you for your understanding.
