Auto Parts Retailer SEO Case Study
From 3,200 monthly visitors to 18,500 in 8 months
Project Overview
A regional auto parts retailer specializes in OEM and aftermarket parts for cars and trucks. Operating in a competitive market, the business relied heavily on walk-in traffic and paid ads.
The main goal of the SEO project was to increase organic visibility, attract qualified leads, and reduce dependency on paid advertising. The strategy focused on improving keyword rankings for high-intent auto parts searches, optimizing technical SEO, and acquiring authoritative backlinks, positioning the website as a trusted destination for automotive parts shoppers.
From the Client
“Before starting SEO, our website felt invisible online. We struggled to rank for the parts our customers were actually searching for and needed a solution that could drive consistent traffic without relying solely on ads.”
The Challenge
The website faced multiple SEO challenges. Monthly organic traffic was stagnant at around 3,200 visitors, and most high-intent product pages were buried on page 3 or lower of search results. The site had slow load times, duplicate content issues, and lacked a proper internal linking structure.
Keyword competition was intense, especially for terms like “brake pads online” and “OEM car batteries,” dominated by national competitors. Additionally, the site had very few backlinks from relevant automotive sources, limiting domain authority.
The challenge was to create a scalable SEO strategy that could improve rankings, traffic, and conversions sustainably.
The Results
Organic Traffic: 3,200 → 18,500 monthly visitors (+478%)
Keyword Rankings: 15 → 85 keywords in top 10 Google results
Leads from Organic Traffic: 42 → 195 monthly inquiries (+364%)
Domain Authority: 22 → 30
High-Quality Backlinks: 4 → 32 referring domains from authoritative automotive sites
The Solution
Technical Optimization: Conducted a full website audit, fixed duplicate content, improved page load times, implemented structured data, and optimized mobile usability.
Content Strategy: Developed targeted landing pages for high-intent auto parts keywords, optimized product descriptions, and published informative blog content addressing automotive maintenance needs.
Authority & Link Building: Secured backlinks from industry blogs, forums, and supplier sites, improving domain authority and driving referral traffic from relevant sources.
Search Engine Optimization Journey
The campaign began with a comprehensive audit, identifying technical and content gaps. Over the first three months, foundational optimizations improved site speed, URL structure, and metadata. Concurrently, targeted content creation and strategic backlink outreach helped boost authority. By month six, the website ranked in the top 10 for 65% of targeted keywords, generating consistent organic traffic. Continuous monitoring and iterative improvements ensured sustainable growth and higher conversion rates for online inquiries and purchases.
Client Investment & ROI
SEO Investment: $500 per month (8 months, total $4,000)
Leads from Organic Traffic: 1,224 additional inquiries
Return on Investment: 6x
Key Insight: Strategic SEO allowed the retailer to reduce reliance on paid ads, attract highly qualified leads, and build long-term online authority. Unlike temporary promotions, the traffic and visibility gains continue growing, ensuring sustainable revenue over time.
Chat with our SEO professionals now
Note: Due to our company’s strict client data protection policy, we cannot disclose the client’s name, company name, website URL, or country. Thank you for your understanding.
